A few reasons why you should invest in digital marketing
It is clear to see that the digital revolution is happening all around us.
In order to be able to gain the upper hand, or even a place in the market, these days your business needs a strong marketing strategy.
It makes sense to invest in a place that people spend most of their time. The digital space, an online platform.
How technology is driving the personalised dining experience in the hospitality sector
Australia’s dining scene, as with a lot of western nations, has primarily been a low-tech, high-service one. Many restaurants that have been innovative in the kitchen have historically lagged in updating their backend operations; one unexpected upside of the COVID-19 lockdowns has been a shift towards technology to improve both the customer experience and venue operations.
As the uptake of technology in the hospitality sector increases and the industry’s understanding of its customers improves, these deeper insights into diner behaviour are likely to shape food and dining trends into the future. Responsible use of customer data can therefore help with personalisation to add value to the dining experience.
Here’s how I see technology assisting with personalisation.
Eat, love, pay … in advance
Restaurants will tell you that their business model was already broken before the pandemic. And afterwards? Things have to change, they say. It’s not greed, it’s not opportunistic, argues the sector. It’s a rewriting of the rules of engagement to make it more fair and Âfinancially viable.
Diners will tell you they’re fully supportive of restaurants and delighted to have them back. Typical of a social media discussion on the matter: “I think it has to be the norm during/post COVID. It’s not great, but at the end of the day restaurants have the short end of the stick with their margins. So they deserve a bit of security.”
Visa changes will be ‘welcome relief’ for hospitality and tourism
With a skills shortage causing major concerns across Australia’s hospitality and tourism sectors, the Federal Government has provided more visa flexibility to increase its support.
The Government will remove existing work hour caps for Student Visa holders employed in the tourism and hospitality sector; a 40-hours per fortnight limit previously applied during study periods.
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.