8 restaurant marketing strategies for 2024
In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant marketing strategies you could be using in your restaurant, and it should be part of your restaurant's business plan.
You can no longer rely on word-of-mouth or corporate advertising alone to get your brand's name out there. Restaurant marketing strategies are important tools to use in any restaurant.
Consider these eight restaurant marketing strategies for your restaurant in 2024:
1. Send effective email marketing
An email a month has little impact on your restaurant marketing strategy, but there's a fine line between one and too many. Dave Charest, director of success for Constant Contact, said in an email interview that email is still ranked one of the most effective digital marketing tools.
Original story and image on QSR Web
Original story and image on The Perfect Daily Grind
What coffee roasters learned from the Covid-19 pandemic
It’s no understatement to say Covid-19 has had a monumental impact on coffee shops and roasteries the world over. In early 2020, up to 95% of out-of-home coffee businesses were forced to close – severely affecting operations and driving them to adapt to new ways of selling their products.
The impact has been both short and long term – and both positive and negative. While some roasters suffered under forced closures, others managed to increase online sales and boost e-commerce strategies.
And although on the surface it may seem that the coffee industry has now returned back to “business as usual”, the pandemic has undoubtedly had long lasting effects on how roasters operate – as well as the challenges and opportunities that lie ahead.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB clients.
The report covers a wide digital landscape and includes the results of their client survey, as well as insights and strategies for addressing the pain points and goals marketers face this year. Some of the key coverage areas include:
- Digital marketing spending trends.
- Top digital marketing goals for 2024.
- Content marketing trends.
Original story and image on Search EngineLand
Original story and image on The Caterer
Rational creates new swift cooking equipment category
Professional cooking appliance specialist Rational is combining steam, hot air and microwave technology in an industry first for its latest launch, the iHexagon.
The three heating methods intelligently interact to enable the highest food quality in the shortest possible period, evenly across all racks in the 6-1/1 unit, according to the manufacturer.
A key feature of iHexagon is the iClimateBoost cooking assistant, designed to optimally adjust steam, convection and microwave heat to the respective food.
Aimed at venues where both food quality and speed are a focus, the new appliance is also geared towards standardised dishes and processes, as it uses Rational's ConnectedCooking digital kitchen management system.