Five Ways for Restaurants to Make Valentine’s Day Special in 2021
Valentine’s Day is coming up – one of the busiest holidays of the year for restaurants. According to SlickText’s “2021 Share the Love Survey,” 34 percent of respondents said their biggest Valentine’s Day spend will be at restaurants and 46 percent are prioritizing spending money at local businesses. Even with COVID-19 causing unexpected changes to your usual Valentine's Day plans, there are plenty of creative ways your restaurant can celebrate a day of love with your customers.
Create a Special Menu
Design a prix fixe or specials menu that’s festive for the holiday. Customers are looking for something to celebrate and be excited for, so making your menu reflect this will help mark the day and add to the specialness.
Gift Cards as An Effective Marketing Strategy for Restaurants
They are a great way to diversify your revenue stream.
Consider these stats that point to why gift cards are an excellent marketing strategy and a lifeline (given current conditions) for restaurants.
Restaurant gift cards are a great way to diversify your revenue stream. Besides being an immediate source of revenue, gift cards encourage repeat visits and help you reach new customers.
COVID continues to thrash Australia’s tourism industry
Tourism Research Australia’s State of the Industry 2018-2019 report (released in March 2020) shed some light on the significance of the tourism industry in Australia. It noted that, during the time period covered in the report, domestic travellers spent over $100 billion for the first time. International visitors to Australia dished out $44.6 billion.
Regarding COVID, the report noted that,"The coronavirus creates ongoing risks to international tourism,” and “With travel restrictions now imposed, the breadth of the event is yet to be seen,""
Even as COVID restrictions continue to ease and holiday makers return to popular tourist spots throughout Australia, this is of little help to local economies if many businesses remain closed due to a lack of staff.
Raising the Bar support still available to venues
The Bundaberg Rum $11.5m Raising the Bar initiative has so far provided more than 1300 venues across Australia with COVID-safe supplies, and there is still funding available to help more venues.
The scheme provides supplies including hand sanitiser and dispenser stations, masks, gloves, floor demarcations (stickers) and digital thermometers, which are all helping to give consumers confidence to return to venues.
Doing Rounds of The Kitchen Table
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