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The Hidden Costs of Deep Fryers Are Eating Your Profits
Shelly's fryer might be doing its job, but it's costing her more than she realizes. Frying with oil is an ongoing expense, and the maintenance and disposal costs only add up. The buildup of fumes and the potential for burns also mean more risk for her and her staff, taking a toll on morale. Not to mention, her customers are increasingly health-conscious, asking about low-oil or healthier menu options. ...
7 Reasons Why Restaurant Owners Need to Invest in Strategy to Grow Their Business
Strategy is your secret sauce. It gives your restaurant a unique flavour that keeps customers coming back for more. Without it, you're just another bland meal in a sea of options. Maximise Bookings: A well-thought-out strategy helps fill tables consistently, turning slow nights into busy ones. Think of it like casting a wider net to catch more fish. Boost Spending Per Visit: Strategic planning encourages diners to indulge in appetizers, desserts, and drinks. It's like setting up a treasure hunt where every path leads to delightful finds. ...
Social Marketing: Insights from Meta’s Restaurant Summit
On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative. ...
