So that's the good news if have or are looking at making Pizzas.
We just keep eating pizzas but now Australians prefers the tastes of Gourmet Pizzas.
Pizza - //flic.kr/p/bcP67r
According to The Pizza Restaurants and Takeaway industry Report by IBISWorld
Over the last 5 years Pizza Restaurants and Takeaway have pizza sales of $3.7 billion, & delivering $269.7 million in profits.
There are 4,004 Pizza Restaurants and Takeaway in Australia, these businesses employ 14,442 people., Over the five years to 2016-17, revenue is expected to grow by a compound annual 2.8 percent.
//www.ibisworld.com.au/industry/pizza-restaurants-and-takeaway.htmlWhile we still love the good old traditional pizzas
We are following pizza trends around the world.
We have jumped onboard the gourmet and healthier options for pizza. This good news if you make gourmet Pizza because you charge more for these pizzas so you should make more profits.
Gourmet and innovative toppings have increased from 32% to 39% over last years. And these are considered important in creating a good pizza.
More consumers are demanding transparency in the pizza occasion; 32% of consumers, up from 25% in 2014, say it's important to know the nutritional content of the pizza they eat.
- Only 22% of customers say they will rein in their pizza cravings due to health concerns. This down from 28% in 2012
- Just 34% say they want to eat healthier pizzas, a decrease from 40% in 2012...
So how do our Pizza industry stack up Worldwide
Growth rate of the pizza industry worldwide between 2014 to 2016, by region (in billion U.S. dollars)- Asia Pacific Region had a 17.73% Growth...
- Australasia 4.36% Growth...
- North America only had 3.72% Growth...
Pizza Industry international Growth Rates 2014
World Pizza Market 2014
Millennial love Gourmet Pizza
According to the Smart Flour Foods and The Center For Generational Kinetics study, titled Pizza Lovers in America 2015: Unexpected Findings From a Generational Look at Pizza Trends, found some intriguing pizza stuff.Here's the big one millennials love pizza.
- The study found that 63% of pizza lovers are women...
- 41% of those women are millennials, roughly defined as 18-34-year-olds...
- 68% of all pizza lovers exercise two or more times per week...
- More than half (53%) are ages 25 to 44, while only 8% are 65 or older...
- TThey found 35% of Americans go out for pizza and buy grocery-store pizza at least once per month. 77% of pizza lovers say they care about the ingredients of their respective pizza being natural, and millennials care about having a gluten free option more than any other generation...
- 54% of millennials post pictures of their pizzas; only 26% of people in other generations do...
- Millennials believe they are foodies the love of good food A 2013 study by advertising firm BBDO found that nearly 50% of millennials call themselves “foodies.” Members of this fast rising generation don't just eat their food they engage and connect with it, seeking out new, more intense flavours, extreme textures, and ethnic and artisan dishes. They experience it and then record that experience with a snapshot on their smartphones and a quick post to Instagram...
- According to Mintel, millennials are projected to account for 30% of all U.S. retail sales by 2020...
You can download Pizza Lovers in America 2015: Unexpected Findings From a Generational Look at Pizza Trends here
“Our belief is if you win millennials, you have a really good shot at winning everybody else.”
“if you are unable to win millennials, you risk losing everybody else.”
Millennial expert and marketing strategist Jason Dorsey of The Center for Generational Kinetics
Millennials are the largest generation by population size globally.
Millennials feel suspicious of corporate brands and place a high premium on authenticity.
So this a big advantage if you're an independent Pizza Joint, rather than big Pizza Franchise. So they looking for better quality & tastier pizzas so is your advantage in competing for millennials' spending dollars.
The Smart Flour Foods study reports that nearly 1/3 of millennials “use online advertising, social media and online ratings to gain pizza information versus less than 20% for those 35 and over.”
Millennials have their own way of making purchasing decisions and ordering pizza - they rely on their smartphones, often don't carry cash, and have “the least established brand loyalty” of any generation today.
The study's authors found. “Millennials are hugely loyal to brands and restaurants to which they feel a connection, but many millennials simply haven't established that loyalty yet.”
//www.pmq.com/December-2015/The-2016-Pizza-Power-Report-A-state-of-the-industry-analysis/To grow your pizza business you need to keep on top of customer demographic.
If you want to keep up with the latest Pizza Industry trends, then you should go to Pizza Expo 2017 in Las Vegas
Last year Theo Kalogeracos from Theo Pizzeria in Leederville Perth WA gave Demostartion on making GLUTEN FREE Pizzas
//theoandcopizzeria.com.au/At Pizza Expo you'll discover what's new, what's working and what's trending in the pizzeria industry. In today's competitive environment you must do more than just create a great tasting pizza to be successful. Now more than ever, you have to understand your customers' needs and wants to grow your business. Attending Pizza Expo is the single best way for you to obtain new industry knowledge, insight and ideas that will drive more business to your pizzeria.
//www.pizzaexpo.com/show/about-the-show/
