For restaurants looking to boost profits, it's often about everything but the food

Doing Rounds of The Kitchen Table

This week's fresh serve of news from around the Catering & Restaurant Industry.

Keep update with latest Products in Catering Equipment & Restaurant Equipment, Food Trends, & Business Tips from around the web.

For restaurants looking to boost profits, it's often about everything but the food

Staying one step ahead of the competition in the hypercompetitive restaurant industry requires more than simply tinkering with the menu. Serving tasty food doesn't do much good if customers don't stay long enough - or never even walk through the door in the first place...

People in the restaurant business have long understood that design and ambiance matter a great deal, and studies by environmental psychologists and other social scientists confirm that the shrewd manipulation of a restaurant's physical environment can boost profits.

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What Your Brand Can Learn from the Unicorn Frappuccino's Social Media Impact

Unicornthemed products have popped up everywhere. The term "unicorn" has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend...

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What Your Brand Can Learn from the Unicorn Frappuccino's Social Media Impact

INFOGRAPHIC: How To Cook Up The Best Restaurant Business Plan

Starting a restaurant may sound like a daunting challenge. There're just so many elements to think about - choosing a location, hiring staff, designing your interior, finding capital. It's easy to overlook certain areas before your launch!

From your restaurant’s concept to staffing and operational plans, learn more on the essentials required for opening your restaurant with this infographic created by the team at Oddle. Learn how to create up the best restaurant business plan you can and hit the ground with success...

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INFOGRAPHIC: How To Cook Up The Best Restaurant Business Plan

Oh Hey, Why Is Jeff Goldblum Working at an Australian Sausage Truck?

Jeff Goldblum is a man of many talents: he's an accomplished actor, a celebrated jazz pianist, an O.G. viral video star, and now a skilled sausage chef. Yesterday, the movie star was spotted handing out sandwiches from a van in Sydney, Australia's Wynyard Park marked Chef Goldblum's. He offered no explanation for this food stunt, but really, none was needed — if Jeff Goldblum appears out of nowhere and hands you a sausage, you just smile and thank the universe. Here are some scenes from Goldblum sausage mania...

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9 Facebook Audiences With Extremely High ROI

What if I told you that you're using only 30% of your potential Facebook audiences?

When working on some customers' Facebook advertising accounts, I've noticed that marketers mainly use Facebook's Saved audiences as they're the easiest to create. Sounds familiar?

However, focusing your Facebook targeting on location, interests, and demographics isn't often enough to run high_ROI campaigns...

Crunchy Breakfast Magic - One Cereal & Five Ideas

Everyone should make their own breakfast cereal blend now and then.

Stand in front of the bulk bin section at the grocery store with some little baggies or containers, and fill them with a medley of cereals, fruits, seeds, nuts, and the like. Stir together, and keep in a jar. That's what happened here, but I think I happily landed on something extra special. The emphasis is on crunch, something to counter the creaminess of a smoothie, or acai bowls. The players? Six ingredients. Crispy quinoa, puffed brown rice, chia...

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