One of the most exciting things in 2016 is the growth craft beers

When I go out for dinner, I like to have a beer or Red Wine.

If we Having dinner at Restaurant 10 years ago in Sydney, we would choice of Tooheys New, VB and if were lucky they might even have Coopers.

Australian has had a reputation as a nation of beer drinkers loving a “coldy” this taking a hit because beer drinking per capita is at a 68-year low.

Beer consumption per capita seems to be still falling across all demographics. Craft Beer is becoming the darling, continuing its strong growth.

So now when you go out to dinner, you will find a list Craft & premiums beers to choose from.

One area experiencing growth against the trend is craft beer, which currently enjoys 8.9% of industry revenue. There are now about 250 craft breweries in Australia, with major breweries also adopting or creating their own craft offerings.

Attitudes To Craft Beer When Eating Out

2016 Australian Craft Beer Survey Results

If your Cafe of Restaurant is Licensed, you should realise your drinkers have given up traditional brands, such as Tooheys New & Victoria Bitter. They're more likely to ask for & want premium and craft beers and other beverages such as cider and wine.

Craft beer sector has exploded, making up about 9 per cent of the Australian beer market, and estimated to be worth upwards of $400 million in 2015-16. Australia has 150 plus microbreweries, IBIS has forecast the industry will grow by 5% over the next five years.

“People are turning away from traditional beer, so while craft beer is booming, actual beer consumption is dropping.

Contrary to a lot of the sometimes accepted wisdom, it is younger groups that are becoming more health conscious.

Although they are reducing their overall alcohol consumption, craft beer is a little less associated with excess drinking or binge drinking.

It is seen as a bit more of an experience — an experience that can be enjoyed without the negative connotations of alcohol.”
Andrew Ledovskikh - Senior Industry Analyst IBISWorld

The Australian craft beer market is currently worth $160 million, driven by passionate craft beer makers with us having a more sophisticated beer drinkers and demanding a more boutique, unique, and premium product.

Most of your customers would rather pay extra for a couple of premium craft beer, as part of their dining experience.

“[People] don't mind paying an extra couple of bucks and drinking a few less at the end of the night, if they have drunk some quality beer — often lovingly produced in a small batch by the guy up the road.”
Darren Magin - Beer blogger and brewer

One of the most exciting things about the craft beer world is its constant experimentation. You'll find most breweries offer - like an IPA, a good porter or stout, or a solid Kolsch.