How to Market to Millennials

How to Market to Millennials

The Millennial Generation were born between 1977 and 1998

In this article we looked at the rise of Millennials the latest restaurant industry trends and insights

Check out the latest restaurant industry trends and insights

So the Babyboomers are declining audience for restaurateurs. The Gen Y and the Millennial demographics are spending money in restaurants.

So this leads into the next trend...

The Mobile boom. The Gen Y and the Millennial and there Mobiles are one. It's like they're fused to their phones. So when Gen Y and the Millennial decide to eat out, their first point of call is their mobile.

By 2018, the Millennials wil spend more than the much coveted baby boomer generation.

So how do you how to Market to Millennials?

So I have found the best articles on how to Market to Millennials.

Check outthe latest restaurant industry trends and insights

The Top 100 Millennial Brands - Discover How Great Brands Think

In the first quarter of 2016, Moosylvania commissioned our fourth annual study to learn more about millennials, their favorite brands and their digital relationships. Building upon the previous 4,500 consumer responses, we dug further into social media relationships and how and why content gets either shared or passed over. A custom presentation with data from five year increments (16-36 m/f) - is available to brands upon request...

Get this Report The Top 100 Millennial Brands - Discover How Great Brands Think

The struggle is real: Marketing to Millennials

The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every day. In this environment, how do you stand out and grow your customer base? And most importantly, how can you reach the important demographic of next-generation shoppers - Millennials - in a way that speaks to them?

Most retailers need to rethink their marketing tactics when it comes to Millennials. In 2016, Millennials are moving faster than ever, and so is the landscape of media offerings marketers can use to reach them...

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What Marketers Need to Know About Millennials in 2016

Millennials define themselves by their social media use and are eager to share content, so long as it's relevant. The term "status update" has taken on a more literal translation as 47% of consumers feel they are best defined by their social media presence. Yet only about 0.5% of consumers talk about brands on Facebook. ...

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3 Essential Tips for Marketing to Millennials

Millennials - young adults who are currently between ages 18 and 34 - wield $1.3 trillion in annual buying power. That's certainly enough to make any marketer sit up and take notice. But despite common misconceptions of the group as a single, narcissistic entity, U.S. millennials are diverse. Nearly 43 percent are non-white and roughly 25 percent speak a language other than English at home.

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Who Are Millennials

This infographic showing who are Millennials

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8 Modern Tips for Marketing to Millennials

There are currently 80 million Millennials in the U.S. - nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority - or at least working to understand what drives and delights this instrumental group.

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Marketing to Millennials: You're Doing it Wrong

Millennials have it rough. Not only have they come of age in the worst economy since the Great Depression, but log on to any news site and you're likely to find them assailed by older generations as selfie-taking, text-a-holic, unemployable idlers.

But perceptions of Millennials are beginning to shift. A slew of recent articles suggest Millennials aren't worse than Boomers or Gen X; they're just fundamentally different. These differences carry over to every aspect of Millennials' lives - from work ethic and prioritization, to spending habits and how they use technology...

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Inside the Millennial Mind: The Do's Don'ts of Marketing to this Powerful Generation

Everyone seems to be talking about Millennials today. It's not just because they are the largest generation by population size - though that certainly doesn't hurt. It's because we're all fascinated with them - news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. But beyond their size, what is it about this generation that has everyone so captivated? It's their unique sense of self (for lack of a better word), their surprisingly optimistic outlook on life (despite the harsh economic realities they face), and their less than traditional approach to life stages.

Check out Inside the Millennial Mind: The Do's Don'ts of Marketing to this Powerful Generation

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