How Important is the Name of Your Restaurant on Your Business

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How Important is the Name of Your Restaurant on Your Business

The type of sign you choose signals what type of restaurant you are.

The name of your restaurant is your first step in branding. It is pivotal to your identity and your image.

Your restaurant name has the power to increase and enhance your business while driving customer traffic. When you pick the right name, it enhances every part of your business.

Pick the right name for your restaurant, and it accurately describes your food, service and atmosphere. It sets you apart from the competition.

In this article, we answer the question,"How important is the name of your restaurant or business?"...

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New York state of mind: operating a bar in the city that never sleeps

After years of taking itself very seriously the New York bar scene is learning to let its hair down a little, reports Paul Wootton.

"People are moving away from cocktails bars. Nobody is taking the mixology thing seriously anymore. It’s all about having a good time, about having fun,""

Sean Muldoon, co-owner of the Dead Rabbit bar in New York, is explaining how the bar scene is shifting in the city...

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New York state of mind: operating a bar in the city that never sleeps

3 Ways Brands Can Ignite Romance

The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative.| It came as a rejection of the earlier classicism movement, which was defined by rationality and order. More recently, Firat and Dholakia placed Romanticism at the center of the post-modern consumer's life. Today, the world we live in is more romantic than ever. The individual (or consumer) is at the epicenter of everything. The consumer juggles between platforms and devices to broadcast his or her every emotion in real-time...

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3 Ways Brands Can Ignite Romance

Bangkok's Iconic Street Food Stalls Are at Risk of Vanishing

Photo via Flickr user drburtoni

Thanks to developers replacing food enclaves with new condos and government initiatives to clean up sidewalks, Bangkok's iconic food stalls - loved by tourists and locals alike, and a favorite feature in travel guides—are being displaced and disappearing.

The most recent blow came last month, when the Bangkok Metropolitan Administration announced that stalls in Thonglor, Ekkamai, and Phrakanong would have to shut down by April 17...

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Social media for restaurants is not just for young people, says poll

Social media should be a priority for all restaurants, not just those aiming at a younger demographic, new research has suggested...

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4 Methods For Preventing Dine and Dash in Your Restaurant

The act of dining out at a restaurant reveals a lot about a person’s character.

We see uplifting stories of Good Samaritans leaving huge tips for servers in financial need. We see customers standing up for servers when they are discriminated against for their race. If you’ve worked in a restaurant, you must have one of those regulars who comes in and tips $100 every time, even if they have a single beer.

Basically, these are the people that boost our faith in humanity.

On the other hand…there are those people that make you want cringe because they leave a tiny tip. Or an over-demanding customer who treats their server like a servant. But - worst of all - are the dine-and-dashers!...

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