“One in every Two dollars spent online will come from purchases made using a mobile device by 2020”
Does your Restaurant show up when people search on their mobiles?
Phone - //flic.kr/p/hJA5EQ
“Online retail transactions, through both PCs and mobile devices, also known as e-commerce, continue their rapid rise, climbing by almost 12%, from $379 billion in 2014 to nearly $424 billion in 2015. Mobile devices continue to comprise an increasing share of e-commerce sales, and the integration of channel options - allowing shoppers to select and pay in one channel and pick up or return merchandise in another - has enhanced the value of digital options as a medium for commerce ” 2016 Online Retail Payments Forecast Javelin Strategy - //www.javelinstrategy.com/coverage-area/2016-online-retail-payments-forecast
After reading this. I had to make sure as Restaurants, Cafes Owners you realise how this will effect your future business.
Ok hands up if you business has a website?
Over 50% of small and medium sized businesses have a website today. These sites are designed to be used by a visitor in a computing environment with a full browser, large screen, mouse driven navigation and in a mostly sedentary context.
By comparison, the mobile user has a small screen and limited navigation tools. Businesses that do not accommodate the mobile user are losing out on significant opportunities and revenue. Mobile traffic is more likely to convert to sales when mobile users can easily find key content while on-the-go.
Go Mobile Or Go Broke
According to Google 95% of Smartphones users have searched for mobile information and 61% of users call a business after Searching while 59% visit the location.
More than 60% people & its growing, search for what they want to Shop, Eat, and find where they want to be Entertained or Sleep......Go mobile or Go Broke!
- Adding a mobile friendly site results in an overall traffic increase of 18%... (Source Nielsen)
- 1/2 of all local searches are done on mobile devices - Source Cisco 2011...
- Geotargeted keywords are key for your local rankings. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.”...
Why did people research local businesses?
Google asked “What triggered you looking for information about this business?”
They had 1437 respondents in Australia
The Consumer Barometer Survey 2014/2015
www.consumerbarometer.com If these stats don't make you want to rush out & check to see if your website is mobile friendly, then check out- eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion just slightly above desktop's $12.82 billion. At the same time, there will be 156.4 million mobile phone search users in the US, representing 49.0% of the population. June 2015 - //www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543 ...
- The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites. January 2015 - //www.hubspot.com/marketing-statistics...
- Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.ddd January 2015 - //www.hubspot.com/marketing-statistics ...
- Mobile searches relating to restaurants have a 90% conversion rate with 64% converting within the hour... Source: xAd and Telemetrics, 2012...
- 25% of US mobile web users only access the web from their mobile phones... Source: On Device Research, 2010 as reported by MobiThinking...
- 80% said it is important to see a menu before they dine at a restaurant. 62% of consumers said they are less likely to choose a restaurant if they read the menu on a mobile browser. Just so you get this pdf don't work real good on mobiles. Everything Mobile...
- 54% of millennials post pictures of their pizzas; only 26% of people in other generations do...
- Nearly all Generation Y consumers own a mobile phone of some kind and 72% owned smartphones... Source: Forrester, 2013...
- 80% of smartphone owners want more mobile-optimized product information while they're shopping in stores... Source: Moosylvania, 2013...
- 74% of smartphone owners used their devices to get directions and other location-related information as of February 2012 - up from 55% last May... Source: Pew Research Center, 2012...
- 9 out of 10 mobile searches lead to action. More than half lead to sales... Source: SearchEngineLand...
- 70% of mobile searches leads to a user taking an action within 1 hour...(It takes a full month for the same percentage of desktop users to catch up.)...Source: MobileMarketer.com...
What kind of product research did people do on their smartphones?
Which of these did you do using a smartphone?
How close to the business were people while looking for local information?
How far away were you from the business or shop you visited or contacted when you started to looking this type of business?
- Location proximity is a key driver for smartphone users with 65% looking for a restaurant within local walking or driving distance. Mobile restaurant searches are most likely to start with the phone's map Restaurant SMS Marketing...
- Restaurants is the the category most searched for on-the-go and the majority of mobile searches occur in the afternoon and evening Everything Mobile...
73% of Consumers in USA Search for Restaurant Information on Mobile Devices
These stats make a compelling reason why you need to have a Mobile Responsive website.
Don't get left behind, make sure your website is mobile friendly
Skip all the hard work and get the right equipment Restaurant or Commercial Kitchen
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