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Music with Gusto, Emstream's background music for Restaurants and Cafe's


Posted by: Neil Willis
Background music license fees to increase again; specialist seeks industry input to money-saving option Emstream, a company specialising in background music for businesses, is asking for the input of the restaurant and café industry to assess a new product which has been developed in response to huge increases in public performance license fees being imposed on the industry….the next of which hits on July 1 this year.

Emstream’s service, called Gusto, delivers music at much lower license costs thanks to preferential license agreements negotiated by Emstream directly with record labels rather than via PPCA. The deal which is exclusive to cafes and restaurants covers about 30%of the global music market from which professional music programmers have made selections designed to provide musical coherence that will work in most styles of venues.

Mark Schroeder, Emstream’s CEO says this approach can cut annual license fees by up to thousands of dollars. For example a licensed 30-seat business with an average main meal under $15 from this July will have to pay PPCA $1022 pa. Through Emstream that license would be $75 (up to 150sqm). The savings are even greater where the main meal price is higher.

However, before introducing the service, Emstream is asking for input from the industry via an online survey. By way of a thank you it is offering free music for a year for one respondent. If you have 3 spare minutes go to www.tinyurl.com/emstreamsurvey For more information contact Mark Schroeder, CEO Emstream at mark@emstream.com.au or on 02 9280 2135



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